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When a Small Oversight Turns Into a Costly Mistake

One of our clients missed their domain renewal deadline, and it led to an expensive lesson — their domain was blocked and listed for sale at nearly $3,000. This is a stark contrast to the standard renewal fee of about $20.

Many don’t realize that expired domains are a hot commodity for domain registrars, auction platforms, and resellers. If a domain has organic traffic, a strong SEO history, or an attractive name, it’s quickly picked up, re-registered, and resold at a premium. While it may feel like extortion, it’s actually a common industry practice — once your domain expires, the market decides its value, not you.

Some view this as a legitimate business strategy, while others see it as unfair domain hoarding. But the takeaway here is not about debating ethics — it’s about avoiding the risk in the first place.

  • Enable auto-renewal for your domain.
  • Keep track of domain renewal payments.
  • Monitor your domain portfolio carefully.

A single missed renewal can cost hundreds of times more than a simple renewal fee. Stay proactive, manage your domain security, and avoid unnecessary losses.

Don’t let your domain slip away — it could end up costing you the price of a brand-new laptop!