Today, it's endless meetings, approvals for every tiny detail, and waiting for processes to approve themselves. Welcome to Day 2. Jeff Bezos called this the "Day 2 trap"—the moment a company loses its agility, gets stuck in bureaucracy, and stops seeing the customer through layers of internal processes. Amazon's success is built on the philosophy of staying in "Day 1":
A business that doesn’t stay in "Day 1" mode slowly moves toward stagnation and decline. The more complex a system, the harder it is to adapt.
At Texas-Sized Promo, we believe this mindset is crucial in business development, digital marketing, and creative strategy. That’s why we share this idea with you—because staying flexible, customer-focused, and ready to pivot in a changing market is what keeps businesses innovative and thriving.
Episode video from Lex Fridman's YouTube channel. Link to full video
- Make decisions fast.
- Experiment constantly.
- Change strategy when the market demands it.
A business that doesn’t stay in "Day 1" mode slowly moves toward stagnation and decline. The more complex a system, the harder it is to adapt.
At Texas-Sized Promo, we believe this mindset is crucial in business development, digital marketing, and creative strategy. That’s why we share this idea with you—because staying flexible, customer-focused, and ready to pivot in a changing market is what keeps businesses innovative and thriving.
Episode video from Lex Fridman's YouTube channel. Link to full video