So, let’s break it down: what’s going to work in 2025, and what should you leave behind?
1. Minimalism is here to stay—but with a twist
Over the past few years, brands have embraced clean, simple designs: sleek logos, modern typography, and streamlined layouts. But in 2025, minimalism won’t be boring—it’ll be bold.
What’s fading out?
– Plain, sterile designs with no personality.
– Overly uniform branding without any dynamic elements.
What works?
– Minimalism + unique accents (bold color choices, unexpected textures).
– Adaptive logos—simple yet flexible branding that changes for different platforms or audiences.
Example: Look at Volkswagen, McDonald's, or BMW. Their logos became simpler, but their marketing stayed sharp and creative.
1. Minimalism is here to stay—but with a twist
Over the past few years, brands have embraced clean, simple designs: sleek logos, modern typography, and streamlined layouts. But in 2025, minimalism won’t be boring—it’ll be bold.
What’s fading out?
– Plain, sterile designs with no personality.
– Overly uniform branding without any dynamic elements.
What works?
– Minimalism + unique accents (bold color choices, unexpected textures).
– Adaptive logos—simple yet flexible branding that changes for different platforms or audiences.
Example: Look at Volkswagen, McDonald's, or BMW. Their logos became simpler, but their marketing stayed sharp and creative.
2. Vertical video dominates digital marketing
A few years ago, all video content was made for widescreen displays. But now, mobile-first is the standard, and that means vertical video is king.
What’s outdated?
– Traditional YouTube-style ads meant for desktop viewing.
– Long introductions in videos—people scroll away within 3 seconds.
What’s working?
– Short-form, vertical videos (Instagram Reels, TikTok, YouTube Shorts).
– Raw, authentic edits—videos that feel natural but deliver impact.
– Captions and motion graphics—since 80% of people watch videos with no sound.
Example: TikTok, Instagram, and YouTube Shorts have completely changed how brands communicate visually.
3. Bold, energetic colors replace soft pastels
A few years ago, brands were all about pastel, neutral palettes. Now, color is getting louder, more vibrant, and more intentional.
What’s losing traction?
– Soft, washed-out colors that blend into the background.
– Generic, muted color palettes with no real identity.
What’s trending?
– Bold contrast palettes (e.g., neon purple + lime green, red + turquoise).
– Energetic, high-impact gradients to make visuals pop.
– Colors with purpose—design choices that enhance brand recognition.
Example: Even corporate brands like banks and financial institutions are adding bright accents to their marketing materials.
4. Motion design is a must-have
Static graphics are becoming less effective—if your content doesn’t move, it doesn’t grab attention.
What’s outdated?
– Flat, non-animated images with no interactivity.
– Slow, unengaging video sequences.
What’s engaging?
– Micro-animations—subtle movement in UI elements and banners.
– Animated social media ads—GIFs and dynamic content outperform static posts.
– Text motion effects—animated text makes video content feel more alive.
Example: Brands like Nike, Apple, and Tesla use motion graphics to create high-impact ads and engaging social content.
So, how do you prepare your business for 2025?
To stay ahead of digital marketing trends, make sure your visuals are:
Dynamic & animated—motion grabs attention.
Mobile-first & vertical-friendly—your audience is on their phones.
Bold & memorable—colors, layouts, and branding need impact.
Minimalist but engaging—simplicity with a creative twist.
If your business needs a marketing makeover, Texas-Sized Promo is here to help.
Let’s talk about how we can make your brand stand out in 2025.
A few years ago, all video content was made for widescreen displays. But now, mobile-first is the standard, and that means vertical video is king.
What’s outdated?
– Traditional YouTube-style ads meant for desktop viewing.
– Long introductions in videos—people scroll away within 3 seconds.
What’s working?
– Short-form, vertical videos (Instagram Reels, TikTok, YouTube Shorts).
– Raw, authentic edits—videos that feel natural but deliver impact.
– Captions and motion graphics—since 80% of people watch videos with no sound.
Example: TikTok, Instagram, and YouTube Shorts have completely changed how brands communicate visually.
3. Bold, energetic colors replace soft pastels
A few years ago, brands were all about pastel, neutral palettes. Now, color is getting louder, more vibrant, and more intentional.
What’s losing traction?
– Soft, washed-out colors that blend into the background.
– Generic, muted color palettes with no real identity.
What’s trending?
– Bold contrast palettes (e.g., neon purple + lime green, red + turquoise).
– Energetic, high-impact gradients to make visuals pop.
– Colors with purpose—design choices that enhance brand recognition.
Example: Even corporate brands like banks and financial institutions are adding bright accents to their marketing materials.
4. Motion design is a must-have
Static graphics are becoming less effective—if your content doesn’t move, it doesn’t grab attention.
What’s outdated?
– Flat, non-animated images with no interactivity.
– Slow, unengaging video sequences.
What’s engaging?
– Micro-animations—subtle movement in UI elements and banners.
– Animated social media ads—GIFs and dynamic content outperform static posts.
– Text motion effects—animated text makes video content feel more alive.
Example: Brands like Nike, Apple, and Tesla use motion graphics to create high-impact ads and engaging social content.
So, how do you prepare your business for 2025?
To stay ahead of digital marketing trends, make sure your visuals are:
Dynamic & animated—motion grabs attention.
Mobile-first & vertical-friendly—your audience is on their phones.
Bold & memorable—colors, layouts, and branding need impact.
Minimalist but engaging—simplicity with a creative twist.
If your business needs a marketing makeover, Texas-Sized Promo is here to help.
Let’s talk about how we can make your brand stand out in 2025.